The culture that feels good.

SOULSTATE by AROD is a music, fashion and entertainment culture journal and visual editorial that explores the heartbeat of sound, style, and storytelling — where the emotion of live performance meets the art of documentation.

Created by Creative Marketing Director and Editorial Photographer Aaron “AROD” Wilson, SOULSTATE gives readers an inside look at the people, energy, and moments that define the culture that surrounds music, fashion and entertainment. It’s less about coverage — more about connection.

Each installment blends photojournalism, reflection, and narrative detail, capturing the pulse of concerts, festivals, listening sessions, fashion showcases and behind-the-scenes spaces where artists and fans coexist. Through honest writing and cinematic visuals, SOULSTATE tells the story of what music feels like — not just what it sounds like.

At its core, SOULSTATE is AROD’s journalistic lens on music and fashion culture — a platform giving his visual storytelling a voice and amplifying the emotion that connects people through culture.